doordash     |

 

the one where i ejoyed every * bite * of research.

every flavor welcome is a celebration of food — of the cultures the food comes from, of the people that brought the food here, and of the way we as a people connect over it. our goal was to open people's minds by opening their mouths — making each dish look so vibrant / textural that people would want to eat it right off the ad (even if they don't know what it is.)

press: editors pick | adage, the drum, hiphop dx.

|-   out of home ads  -|

curated chaos     |

 

we aimed to overwhelm the viewer, delicately balancing the richness and vibrancy of the food with a controlled color palette inspired by the culture the dish came from. we juxtaposed the stylized environments and wardrobe with the messiness of take out. it was important to us that our “tables” weren’t always tables and that each frame contained imperfections like balled up wrappers and spills.

palette + pattern     |

 

in adition to the color paletes created for each culture we used elements from our “D” icon to design unique patterns, then we printed them on everything from takeout containers to clothing to press on nails and incorporated them subtly into frame.