oreo 'stay playful'     |

 

to launch oreo’s new global brand platform ‘stay playful’ we teamed up with Wiz Khalifa and his son Sebastian to put a modern twist on the typical father-son narrative. the project modernized a 100-year-old brand, received coverage everywhere, and was shortlisted at cannes.

press: adage, billboard, popsugar, page six, the drum, media post, hiphop dx, the shade room.

music box    |

 

the :30 second spot featured an anthem about staying playful; which we wrote, recorded with Wiz, and then released on a very un-serious piece of tech: a cookie. 

|-   a tweet that almost made me pass out    -|